Portfolio Index
James Hoang’s selected projects in experience, storytelling, and systems design.
A mix of interactive prototypes, strategic research, and product storytelling. Explore the latest work or dive into full case studies.
Latest focus
Building human-centered tools that turn complex decisions into calm, guided journeys.
Pathfinder
AI-guided travel planning with rich visual routing.
Analog to digital
Tabletop mechanics reimagined for digital collaboration.
Cultural impact
Games research focused on community and identity.
Pathfinder Travel Advisor
Collaborative trip planning with Gemini-powered itinerary editing, routing visuals, and a live demo walkthrough.
Explore Demo
Guard Duty Board Game
A social strategy tabletop system with asymmetric roles, player psychology, and rapid prototypes.
View Case Study
PUBG Research Essay
A cultural analysis of battle royale ecosystems, community rituals, and digital identity.
Read Essay